Overall, all the adverts has a unique way of promoting their
ideas and aims. For an example, ‘Moms Demand Action’ uses bold props like the
gun to represent their ideas, which is to disown the United States Law
Protection in kids. The ‘Nation Resources Defences Council’ allows uses a gun
to frame the environmentally issues, which they see within the environment. Lastly,
‘BeyondBlue’ uses stereotypes to inform the public about the hidden racism
within their day to day lives.
Each adverts has a different unique element to represent
their ideas and aims. However, one thing that did stand out was each adverts
had a colour scheme. By comparing, I saw each campaign used limited words or a design
in a bright colour to highlight the importance of it. This shows all of the
adverts has only one key aim for their target audience. For an example, ‘BeyondBlue’
has a butterfly in bright pink,’ Moms Demand Action’ has used a base line in
red, and the others writing are in white to emphasise to demand and finally, ‘Nation
Resources Defences Council’ uses black in a high key lighting to symbols the
negativity.
There are many things that the organisations have done that
are the same, and one of them is the use of social media to target their
audience. All three of the campaigns have included some, or many social media
platforms like Facebook or their website page to spread awareness about their
issues. However, the font size of each organisations are the same proportion.
This shows that all three of the organisations didn’t want the main focus on
their social media, so by keeping the font size fairly small it didn’t focus on
that. For an example, the ‘BeyondBlue’ placed their social media links at the
bottom of the campaign like the rest of the campaigns. It also shows the importance
of placing the right wording in the correct place, which for these campaign is
placed as a base line, or else it could leave the audience with the wrong
message.
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