Rationale

The purpose for our campaign is to get more people to sign up to vote and vote in the next election. Our target audience are young adults ranging from the age of sixteen plus who are new to voting or who do not vote because they see no point in voting or signing up to vote. Our primary target audience are people who are not native speakers that know limited English and do not understand English politics. Our secondary audience are teenagers who are new to voting and do not understand how voting and politics work. The platform we will use is a print billboard that will be shown on motor ways and near local schools and colleges.