Abode illustrator Notes

Pitch

Adverts

What is the organisation?

Rationale

The purpose for our campaign is to get more people to sign up to vote and vote in the next election. Our target audience are young adults ranging from the age of sixteen plus who are new to voting or who do not vote because they see no point in voting or signing up to vote. Our primary target audience are people who are not native speakers that know limited English and do not understand English politics. Our secondary audience are teenagers who are new to voting and do not understand how voting and politics work. The platform we will use is a print billboard that will be shown on motor ways and near local schools and colleges.

Summary of the Questionnaire and Interview

The questionnaire I designed asked a range of people about their knowledge about the voting system and for those who are cannot speak English and how they felt overall. The main feedback I understood was people (non- English speak) felt they had no right and felt intimidated by the voting system when voting by others. This showed the reason we decide to target this audience, because 51 percentage of the UK speak no English and 25% vote. This represent a huge part of the UK residents are non- English that vote without knowing what they are voting for. Their questionnaire showed Muslims were the huge apart of the percentage for people who wants to vote and are non-English speakers and following by Eastern European. The feedback we received from our interviews were a variation between yes and no when we asked if 16 years old considered voting, reasons being; the majority didn’t know enough about politics and that it isn't in their interests or priorities.

Secondary Market Research

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