Journalism 1 - Task 3)

Journalism 1 - Task 3)

Journalism 1 - Task 2C) Comparisons between old fashioned paper-based publishing and digital publishing

Accessibility- One of the advantages of digital publishing is that it has become more accessible for the audience. For an example, the range of devices that now can access it has become increased like tablets, phone apps and etc. Therefore, it has become more designable for the audience such as the setting has made is easier for the consumer to upload, or promote their products. However, if you look at the old fashion paper-based you can see that it’s also quite easy just to upload your product, but it might be not quick as the digital publishing.

Pricing- Another of advantages of digital publishing is the pricing, and it being free for mostly everything like social media and etc. This allows to bring a bigger range of audiences, because who wouldn't want free things. However, sometimes you will need to pay for products such as an ebook, but there are many books from a range of different context that you can get for free. So, why should I pay money for a big hard copy when I can get a book that is on my portability device?  

Interactive- Interactive is the key of digital publishing. It allows a range of different audiences, worldwide, to communicate with each other. Therefore, it engages the audiences to together, sharing each other posts, commenting on the pages or even liking their videos. The interactive on digital publishing doesn’t only represent being engaged, but allow shows personal products from the creative. This also shows the theory Media 2.0, where the audience becomes the creative, producer and the editor.

Extras- Digital publishing also allows the audience to have extend reading like researching in a faster, and easier format. This allows the audience to save time, but also to use the product in a more effective way. For an example, if you want to know one specific part of a book, but with the some back history on the book you can much research it online, whereas with an old-fashioned paper-based book you will need to read the whole context to understand. However, the digital publishing has become opened to anyone of the public to access it which means not everything you found is true, and this is where old-fashioned paper-based product comes in hand. These old- fashioned context are more reliable than an online text, because not anyone can write a 25,000 page long of history, but anyone can write 500 words about anything on a personal blog.

Environmentally- Digital publishing is an environmentally friendly platform, which means theres no waste like the old-fashioned paper-based products where you can just throw way. By having this, digital publishing as gain a range of different audiences including eco-consumers. Therefore, this doesn’t only help humans, but also helps the environment and the wildlife.

Journalism 1 - Where are the digital publishing products published today? Task 2B

Journalism 1 - Task 2A) History of Printing

Journalism 1 - Task 1) Digtial Publishing

Comparing

Overall, all the adverts has a unique way of promoting their ideas and aims. For an example, ‘Moms Demand Action’ uses bold props like the gun to represent their ideas, which is to disown the United States Law Protection in kids. The ‘Nation Resources Defences Council’ allows uses a gun to frame the environmentally issues, which they see within the environment. Lastly, ‘BeyondBlue’ uses stereotypes to inform the public about the hidden racism within their day to day lives.

Each adverts has a different unique element to represent their ideas and aims. However, one thing that did stand out was each adverts had a colour scheme. By comparing, I saw each campaign used limited words or a design in a bright colour to highlight the importance of it. This shows all of the adverts has only one key aim for their target audience. For an example, ‘BeyondBlue’ has a butterfly in bright pink,’ Moms Demand Action’ has used a base line in red, and the others writing are in white to emphasise to demand and finally, ‘Nation Resources Defences Council’ uses black in a high key lighting to symbols the negativity.

There are many things that the organisations have done that are the same, and one of them is the use of social media to target their audience. All three of the campaigns have included some, or many social media platforms like Facebook or their website page to spread awareness about their issues. However, the font size of each organisations are the same proportion. This shows that all three of the organisations didn’t want the main focus on their social media, so by keeping the font size fairly small it didn’t focus on that. For an example, the ‘BeyondBlue’ placed their social media links at the bottom of the campaign like the rest of the campaigns. It also shows the importance of placing the right wording in the correct place, which for these campaign is placed as a base line, or else it could leave the audience with the wrong message.

Each organisation has a unique way of representing their ideas, and this could be the placement of the designs, the props that has been used, the camera work, or even the type and size font for each wording